कारीगरी

Indian handicrafts

Kaarigari gives recognition to the Artisans of Indian handicrafts. It aims to create demand by conducting workshops and having interactive games.

Workshops to learn the craft will make the art more mainstream and at the same time bring some extra revenue to the artisans

A place where you can read stories about the artisans and the way the work and the stories behind each art and their sculpture or painting

Target Audience is middle class and upper class

People interested in arts and crafts, Designers,

People interested in Sustainability

The flowery motif is inspired by patterns on Namda - a felted rug from Kashmir , representing the Indian floral motifs used in handicrafts. It also symbolizes the connect with nature

kalam is the typeface used for the logo

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MoodBoard

Competitor Analysis

There are very few brands that focus on indian artisans,let alone tell their stories to the customer. we aim to make it a personal and interactive experience

Gaatha is a platform where they sell the art through stories

They sell handlooms from different states (kurtas, shawls, sari), tribal jewellery,sculptures,

Typeface used

Montserrat

Their Illustration Style

NYTMagSerifHeadline

We started this social enterprise to preserve, showcase and share the talent of India’s artisans with the world

BaiJamjuree

Itokri focuses on indian handmade fabrics and offers wide range

It is a geometric sans-serif typeface

UI colours

60

30

10

Button Styling

Buy now

Buy now

English

English

English

Blue Pottery

12 May-22 May

₹3000

Blue Pottery

12 May-22 May

₹3000

Blue Pottery

12 May-22 May

₹3000

Dhokra art

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Dhokra art

Dive deeper into

Dhokra art

Dive deeper into

Icon set

Typeface

EB Garamond

body2

Painting stories

Get these beautiful sculptures home!

Kalamkari

Blue Pottery

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title

subtitle

body1

heading

36

16

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14

कारीगरी

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English

हिंदी

मराठी

বাংলা

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Screens

Workshops

Dhokra art

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Gond Art

Mata Ni P

8 May-12 May

10 May-15 Ma

Blue Pottery

12 May-22 May

₹3000

₹1500

Get these beautiful sculptures home!

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Get these beautiful sculptures home!

Get these beautiful sculptures home!

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Screens

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Kalamkari

The traditional art of Kalamkari uses vegetable dyes as colours and utilises unique pens made from the bamboo tree to paint by hand on cotton or silk fabric. The Persian term “Kalamkari,” in which “Kalam” means pen and ‘Kari’ means workmanship, encapsulates the origin of the word “Kalamkari.


This craft requires 23 time-consuming procedures, including starching, cleaning, hand painting, block printing, and dyeing. Traditional motifs made by craftspersons in Kalamkari include flowers, peacocks, paisleys, and celestial figures from Hindu epics like the Mahabharata and Ramayana.

Dhokra art

The lost wax technique

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Hear the tales of the century old traditions. Of the earth and the metal, of the stories that are painted on cloth and stitched as embroideries .

Kalamkari

Painting stories

My learnings/Conclusion

This project was our first ui project, making something of your own from scratch. From selecting the topic, Handicrafts , one that always intrigued me to finalising what font to use, which color scheme to use, what illustrations or visual images to use. It was really exciting. The coolest part of this project was that i learned animating in figma ! Something that I wanted to do for a very long time