
कारीगरी
Indian handicrafts



Kaarigari gives recognition to the Artisans of Indian handicrafts. It aims to create demand by conducting workshops and having interactive games.


Workshops to learn the craft will make the art more mainstream and at the same time bring some extra revenue to the artisans
A place where you can read stories about the artisans and the way the work and the stories behind each art and their sculpture or painting
Target Audience is middle class and upper class
People interested in arts and crafts, Designers,
People interested in Sustainability




The flowery motif is inspired by patterns on Namda - a felted rug from Kashmir , representing the Indian floral motifs used in handicrafts. It also symbolizes the connect with nature
kalam is the typeface used for the logo




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MoodBoard

Competitor Analysis
There are very few brands that focus on indian artisans,let alone tell their stories to the customer. we aim to make it a personal and interactive experience

Gaatha is a platform where they sell the art through stories
They sell handlooms from different states (kurtas, shawls, sari), tribal jewellery,sculptures,
Typeface used
Montserrat

Their Illustration Style

NYTMagSerifHeadline
We started this social enterprise to preserve, showcase and share the talent of India’s artisans with the world

BaiJamjuree
Itokri focuses on indian handmade fabrics and offers wide range
It is a geometric sans-serif typeface
UI colours
60
30
10
Button Styling
Buy now
Buy now
English
English
English
Blue Pottery
12 May-22 May
₹3000
Blue Pottery
12 May-22 May
₹3000
Blue Pottery
12 May-22 May
₹3000

Dhokra art
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Dhokra art
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Dhokra art
Dive deeper into
Icon set
Typeface
EB Garamond
body2
Painting stories
Get these beautiful sculptures home!
Kalamkari
Blue Pottery
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title
subtitle
body1
heading
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कारीगरी
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Select a language
English
हिंदी
मराठी
বাংলা
ట్రగు
தமிழ்
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Screens

Workshops

Dhokra art
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Gond Art
Mata Ni P

8 May-12 May
10 May-15 Ma
Blue Pottery
12 May-22 May
₹3000
₹1500



Get these beautiful sculptures home!
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Buy now
Get these beautiful sculptures home!
Get these beautiful sculptures home!
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44


Screens

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Kalamkari
The traditional art of Kalamkari uses vegetable dyes as colours and utilises unique pens made from the bamboo tree to paint by hand on cotton or silk fabric. The Persian term “Kalamkari,” in which “Kalam” means pen and ‘Kari’ means workmanship, encapsulates the origin of the word “Kalamkari.
This craft requires 23 time-consuming procedures, including starching, cleaning, hand painting, block printing, and dyeing. Traditional motifs made by craftspersons in Kalamkari include flowers, peacocks, paisleys, and celestial figures from Hindu epics like the Mahabharata and Ramayana.


Dhokra art
The lost wax technique
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Hear the tales of the century old traditions. Of the earth and the metal, of the stories that are painted on cloth and stitched as embroideries .

Kalamkari
Painting stories


My learnings/Conclusion
This project was our first ui project, making something of your own from scratch. From selecting the topic, Handicrafts , one that always intrigued me to finalising what font to use, which color scheme to use, what illustrations or visual images to use. It was really exciting. The coolest part of this project was that i learned animating in figma ! Something that I wanted to do for a very long time

