GreyMattersInLife Website Revamp
GreyMattersInLife is a coaching and training platform dedicated to empowering executives and students through personalized offerings focused on emotional intelligence and leadership development. They help individuals master emotional intelligence and thrive in leadership roles.
Despite the impactful services offered, GreyMattersInLife's website lacked a premium aesthetic and consistent design, which did not reflect the high-quality nature of their offerings. Additionally, the course information was not streamlined, making it challenging for users to navigate and access the resources they needed.
The lack of a premium feel was due to inconsistent design language, bad use of white space, with no colour scheme and irrelevant images on the home page
The content provided on the website was not enough to drive the user to a goal.
The website had no clear call to action which lead to a low conversion rate of users.
Reason for Revamp
Snippets of the previous website
This was the hero image of the website was a carousel of group pictures that seemed irrelevant to be at this high in the hierarchy of the website
This information about the company came in the third fold of the website, this section was a visual disaster with an irrelevant image in the background and next to no readablity of the content
The Redesign
The primary goal was to start selling the courses through the website.
Designed two more pages to add depth to the website- About Us and Resources. This showed the user how we are helpful to them.
Added clear CTAs on each section that navigated the users to different pages of the website.
Made a cohesive design language for the brand.
The content was curated carefully to clearly communicate
the value and benefits
The hero image was designed to convey the core function of the company to the user.
Next section was about how we are helpful to the user followed by a call to action.
This project successfully transformed GreyMattersInLife's digital presence, aligning it with their mission to empower individuals and teams through emotional intelligence and leadership development.
The enhanced website now serves as a true reflection of the quality and impact of their services.
